Our story

OUR VISION

     
Our concept is simple : ethical fashion & lifestyle.
Moroccan Touch is dedicated to creativity, ethics and solidarity :    
REVIVE - SUSTAIN - EMPOWER

We are a hybrid destination between tradition and modernity…

     

 
 

HANANE & KENZA

     

Kenza is architect, Hanane is designer. Mother/daughter team dreamed about this very special concept together. Inspired by their travels, passions they gathered in their concept store all their crushes.  Their wish ? create a place where we can meet, share, a space full of love and light, positivity, a place that gathers together. It’s the very ambition of the concept : revive, sustain, empower.  Sustain artisans, pay tribute to their arts, develop craftsmanships and small businesses.

Hanane is designer,  Kenza is architect,
mother/daughter team dreamed about this very special concept together. Inspired by their
travels, passions they gathered in their concept store all their crushes.  
    
Their wish ? create a place where we can meet,
share, a space full of love and light, positivity, a place that gathers together.   
Sustain artisans, pay tribute to their arts, develop craftsmanships and small businesses. 
    

THE BRAND 

   
Through the combination of its modern cuts and finishing touches and embroideries sourced
from the Moroccan fashion heritage, the brand embodies the bohemian chic lifestyle. A wide range of timeless and comfortable
pieces including kaftans, jumpsuits, dresses, capes, ponchos kimonos,
and beach tunics are offered throughout the year.
   
The uniqueness of the brand comes from the continuous reinterpretation of traditional craftsmanship into modern and fashionable pieces.
The designer gives a new breath to the techniques
of handmade embroideries once only used for traditional kaftans.  
        
         

    SOME DATES   

2005                  

The story of Moroccan Touch began in 2005, at a fashion show with the design of pieces inspired by the
Moroccan Haute Couture, but pieces that would still remain modern and easy to wear
by women today. The fashion show meets incredible success.

For Hanane Berrada Imani, the designer, the brandname
« Moroccan Touch » comes immediately to mind. 
   

2019  

Moroccan Touch exposes its collections at WHO’S NEXT,
in Paris. The brand now exports to
France, Spain, Switzerland,

Greece, Martinique, Canada, Guadeloupe, Belgium, Portugal,
Norway, Ivory Coast, USA...