Moroccan Craftsmanship

Moroccan Touch reinterprets the techniques of Moroccan dress through contemporary silhouettes. Fabric, proportion and finishing are considered together, from a fluid kaftan to a structured gilet or layered ensemble.

Sfifa: the line that frames a silhouette

Sfifa is the traditional braided trim used to frame a neckline, opening, sleeve or other detail. Its placement, width and colour change from one design to another: it may echo the fabric or create a graphic contrast.

Aakaids: handmade buttons

Aakaids are traditional handmade buttons that can fasten an opening or trace a decorative line. They are distinct from sfifa. A line of aakaids along a kimono opening does not mean that sfifa is present there: each product description identifies the actual finish.

Handmade in our atelier in Morocco, with buttons crafted by women artisans in the mountains of Sefrou and sfifa trims by master artisans.

Fabric, embroidery and detail

Our designs explore textures including crepe, velvet and brocade. Brocade describes a woven pattern; the precise fibre composition is listed for each piece. Embroidery and other handmade details vary by model, as do belts, inner layers and the number of pieces included.

Choose and care for your piece

Read the individual product's composition and Fit & Care details before choosing your size or cleaning method. Use our size guide and contact our team if you would like help with a silhouette, length or fabric.

Explore Moroccan kaftans, matching sets and kimonos and gilets.