Our Story

Moroccan Touch brings Moroccan craftsmanship into contemporary wardrobes through kaftans, matching sets, kimonos and gilets.

A family story

The house began in 2009 with Hanane's vision of reinterpreting traditional Moroccan fashion. Joined by her daughters Kenza and Ghita, she developed a creative world shaped by design, travel and the artistry of Morocco.

For Kenza, an architect and artistic director, proportion, texture and colour are part of the same creative language. Together, the family explores how inherited techniques can find a new expression in pieces worn today.

Moroccan craftsmanship, contemporary silhouettes

From the graphic line of sfifa to handmade aakaids buttons and embroidery, each design has its own combination of fabric, silhouette and finishing details. Our collections range from relaxed everyday pieces to richly textured ensembles for special occasions.

Handmade in our atelier in Morocco, with buttons crafted by women artisans in the mountains of Sefrou and sfifa trims by master artisans.

Discover the house

Explore our Moroccan kaftans, matching sets and kimonos and gilets, or learn more about our craftsmanship.